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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.

Trends 88
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The Reason Air Travel Is Terrible and So Few Airlines Are Profitable

Harvard Business

Instead of getting into a price war or squabbling over a shrinking market, both disruptors and incumbents find new ways to create value. This benefits customers – both the high-end customers being chased by incumbents, and the low-end or middle-market consumers being served by disruptors — and the industry at large.

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How Companies, Governments, and Nonprofits Can Create Social Change Together

Harvard Business

Capital markets, as a whole, are also moving in this direction. “To prosper over time,” he argued, “companies must benefit all of their stakeholders, including shareholders, employees, customers, and the communities in which they operate.” This initiative will soon connect all 1.3

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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

Today, Philips produces everything from automated external defibrillators to energy-efficient lighting for entire cities. It now has around 10,000 operating projects. Branding and marketing. Traditional marketing has focused on short-term immediate benefits. It even applies its smart sensor technology to teeth brushing.