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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Figure 1 : Innovations from NASA will help the US meet its sustainable aviation goals. Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. per year over the same period. A critical decision point is coming.

Trends 88
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How Companies, Governments, and Nonprofits Can Create Social Change Together

Harvard Business

Capital markets, as a whole, are also moving in this direction. In turn, this will foster better social outcomes and create new markets and consumer segments. A significant majority of citizens want changes to how society governs itself —and therefore how problems get solved—and also changes to the corporate status quo.

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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

Selling experiences provides intangible benefits that are hard to quantify and measure, often focusing on meeting the needs of one single customer, preventing any mass production. Today, Philips produces everything from automated external defibrillators to energy-efficient lighting for entire cities. Branding and marketing.