Efficiency Intellectual Property Leadership Metrics 
Harvard Business
APRIL 20, 2016
Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Software doesn’t simply make existing products smarter or existing processes more efficient; it enables new models of delivery, engagement, and innovation that are far more productive and informative than the old.
Tsavo Neal
JANUARY 25, 2018
You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. That said, writing for a trade publication is not easy. Writing a Short eBook.
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