Harvard Business

AUGUST 28, 2017

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Without support from leadership, your AI transformation might not succeed.

Survey 32

Survey Tools Industry Automotive 32

Harvard Business

OCTOBER 3, 2018

In the following months, the CMO began to look for opportunities where her team could proactively step “into the gap” — to take a leadership role on an opportunity that none of the other functions picked up. The goal was to get feedback and strengthen the thinking to maximize the potential impact on growth.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

DECEMBER 20, 2018

CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. Broadcast this message loud and clear from the CEO and sales leadership. Implement your CRM with that in mind and you’ll be pleased with your ROI. It’s sales management.

Sales 34

Sales Metrics How To Tools 34