Fri.May 25, 2018

How to Convince Customers to Share Data After GDPR

Harvard Business

Alex Maxim/Getty Images. In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” ” With the General Data Protection Regulation (GDPR) going into effect on May 25 th , businesses will be required to protect the personal data and privacy of EU citizens.

B2B 30

The Different Words We Use to Describe Male and Female Leaders

Harvard Business

Phil Ashley/Getty Images. We like to think of ourselves as unbiased and objective in our employment decisions, but with two equal candidates, who are you going to promote? Someone who is described in their performance evaluations as analytical or someone who is described as compassionate? On the other end of the employment spectrum, if you’re downsizing and have to fire someone and the two people in jeopardy are very similar, who are you going to fire?

Study 47

How investors can support entrepreneurship in the Middle East and North Africa


The potential for entrepreneurship in the region is high, based on digital consumption and a startling increase in investment funding for start-ups. Middle East and Africa


Does it help?

Seth Godin Blog

Okay, you know how you feel, what you need, what you want. This next thing you're going to do or say: Does it help you get closer to that


The missing link in mining-company productivity: People


To address its productivity challenge, the mining industry has invested heavily in technology. New evidence shows that it also needs to pay more attention to its people. Insights on Operations

How to Get the Most Out of a Day Off

Harvard Business

akrp/Getty Images. The idea of “vacation” often conjures up thoughts of trips to faraway lands. While it’s true that big trips can be fun and even refreshing, they can also take a lot of time, energy, and money. A lot of people feel exhausted just thinking about planning a vacation—not just navigating personal commitments and school breaks, but deciding how to delegate major projects or put work on hold, just so they can have a stress-free holiday.

How Do Consumers Choose in a World of Automated Ordering?

Harvard Business

Image Source/Getty Images. The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. In the ultimate manifestation of frictionless commerce, purchases will be automatically initiated on behalf of consumers (with their advance consent) using real-time, integrated data from known preferences, past behaviors, sensors, and other sources.