Harvard Business
MAY 25, 2018
Alex Maxim/Getty Images. In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” With the General Data Protection Regulation (GDPR) going into effect on May 25 th , businesses will be required to protect the personal data and privacy of EU citizens.
Harvard Business
MAY 25, 2018
Phil Ashley/Getty Images. We like to think of ourselves as unbiased and objective in our employment decisions, but with two equal candidates, who are you going to promote? Someone who is described in their performance evaluations as analytical or someone who is described as compassionate? On the other end of the employment spectrum, if you’re downsizing and have to fire someone and the two people in jeopardy are very similar, who are you going to fire?
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Seth Godin Blog
MAY 25, 2018
Okay, you know how you feel, what you need, what you want. This next thing you're going to do or say: Does it help you get closer to that?
Harvard Business
MAY 25, 2018
Image Source/Getty Images. The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. In the ultimate manifestation of frictionless commerce, purchases will be automatically initiated on behalf of consumers (with their advance consent) using real-time, integrated data from known preferences, past behaviors, sensors, and other sources.
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Harvard Business
MAY 25, 2018
akrp/Getty Images. The idea of “vacation” often conjures up thoughts of trips to faraway lands. While it’s true that big trips can be fun and even refreshing, they can also take a lot of time, energy, and money. A lot of people feel exhausted just thinking about planning a vacation—not just navigating personal commitments and school breaks, but deciding how to delegate major projects or put work on hold, just so they can have a stress-free holiday.
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