Harvard Business

NOVEMBER 8, 2016

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

B2B 64

B2B Sales Media Guidelines 64

1 to 1

DECEMBER 13, 2021

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26

Metrics Tools Case Interview Strategy 26

Consulting Success

JANUARY 29, 2018

What kind of metric do you use to measure that in terms of compensation based on great client work? I began my career at a time where the consulting industry was getting a well-earned bashing by the media and by writers and thought leaders. Or “Can you come and speak at my sales meeting?” It’s an ‘eat what you kill’ model.

Development 190

Development Consulting How To Case Interview 190

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Writing a short eBook. Commenting on popular blog articles in your industry. Are there any online events in your industry that could work?

Consulting 68

Consulting Advertising Case Interview Conference 68