Consulting Matters

JANUARY 13, 2018

We don't sell a tangible product or service. it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. Content marketing is essential for consultants because we are in the knowledge business.

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Chad Barr

JANUARY 8, 2012

For example: if one of your tactics is publishing, your action steps could be blogging daily, attracting guest contributors to your blog and site, submitting your content to be published elsewhere, get involved in podcast interviews and start writing your eBooks and books.

Intellectual Property 52

Intellectual Property eBook Video Media 52

Chad Barr

JUNE 6, 2012

This way you’d be able to create a variety of offerings for your clients such as: articles, podcasts, vidoes, booklets, books, process visuals and other products and services. They have products available such as: eBooks, booklets, books, CDs, audio books, teleseminars, webinars, workshops and more. ” “Wow!

Intellectual Property 40

Intellectual Property eBook Survey Video 40

Tsavo Neal

JANUARY 25, 2018

Writing a short eBook. Selling productized consulting. Examples: Quality Progress. Examples: I Spent $400,000 on Facebook Fans. Examples: How to Use Your Website to Convert Consulting Leads into Clients. Examples: What CEOs are reading in 2017 . Publishing a white paper. Creating a video course.

Consulting 68

Consulting Advertising Case Interview Conference 68