Remove doubt-planted-brand-becomes-vulnerable
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When Doubt Is Planted, Your Brand Becomes Vulnerable

Melissa Agnes

And a little bit of doubt can go a long way over time. Would you want customers having any doubt as to whether the cosmetics they are purchasing are in fact new and unused? You want customers to confidently trust, beyond a shadow of a doubt, in the quality and cleanliness of your brand and its products. Not at all.

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How Western Multinationals Are Responding to the Escalating U.S.-China Trade War

Harvard Business

technology companies — that use China as a source of assembly, semi-manufactures or components have an additional vulnerability: their value chain. or European brand. But the Trump administration’s “America First” policy, with its emphasis on domestically produced goods, seems to put that in doubt.

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9 Sustainable Business Stories That Shaped 2016

Harvard Business

In response to Trump’s election and his statements doubting climate change, many countries that signed the Paris climate accords in 2015 made it clear they would power on (China in particular — see story number three, below). First, evidence of a radically altered climate system has become crystal clear. And in the U.S.

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