Consulting Matters

MAY 16, 2018

Set definite goals for your business with dates and metrics. Invest properly in your business and your own professional development. A content marketing funnel is how you leverage your knowledge and intellectual property in the form of speeches, blog posts, articles, videos, podcasts, social media posts, etc.

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Tsavo Neal

JANUARY 25, 2018

They also help you develop new relationships through outreach. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. List posts are popular, easy to read, and easy to create. Examples: CGN Global Whitepapers.

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Harvard Business

JULY 6, 2018

Often, the reason given is to protect intellectual property or prevent a security breach. People who click on display ads aren’t often customers with high lifetime value, and most digital marketing efforts are only able to use clickstream data as proxies for direct sales.

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Harvard Business

APRIL 20, 2016

Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. The software, called Personal Book , allows Nordstrom to promote sales, special appearances, and store events in a more targeted manner. What role could software play in that equation?

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