Harvard Business

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. A New Type of Local Partner.

B2B 35

B2B Education Media B2C 35

Harvard Business

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. The data giant Experian set up its DataLabs unit to work separately from its operational divisions.

ROI 28

ROI Operations Enterprise Research 28

Tsavo Neal

APRIL 27, 2017

Have actionable, data-driven action steps for improving your consulting website so that you can attract more clients. If you are, then start with the data. So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.”

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Your sales funnel would look something like this: Sample Book Chapter -> Book -> Discovery Session -> Consulting Engagement.

Consulting 68

Consulting Advertising Case Interview Conference 68