Culture Interviews ROI White Paper 
Prudent Pedal
MARCH 27, 2020
Write 2 new white papers-I have five white papers swirling around in my mind. Firms talk about culture. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. Firms talk about brand.
Harvard Business
SEPTEMBER 25, 2018
For example, consider Dez Blanchfield , whom I interviewed. The experts I interviewed for my book — ranging from influencer relations executives to senior marketers to external agency leads — recommended global-local as the best of these three options.
Harvard Business
AUGUST 30, 2018
Driving digital transformation really means driving rapid, efficient, and high-ROI responses to those changes. I interviewed the leaders of many fabled Scrum companies, agile certification firms, and some Big 4 consultants, but the advice we got was all product-focused. We know that the pace of change around software is lightning-fast.
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