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Why Companies Are Creating Their Own Coworking Spaces

Harvard Business

We’ve separately toured and interviewed principals in more than a dozen corporate coworking spaces in the U.S., In Grand Rapids, Michigan, for instance, Grid70 houses design, business innovation, and product development teams from a grocery chain, shoe retailer, and consumer goods manufacturer — no coding required.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

For example, consider Dez Blanchfield , whom I interviewed. It was the start of an extremely successful influencer relations program — in the first 24 hours alone, one of their WeChat influencers sold $100,000 worth of product licenses that retail for approximately $100 per year.

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What Creativity in Marketing Looks Like Today

Harvard Business

To explore this question, we interviewed senior marketing executives across dozens of top brands. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. Each outbound communication is measured individually for immediate ROI. These members are 2.6