Harvard Business

JUNE 26, 2017

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Staying connected to MMC athletes—especially the “Mendoza Maniacs,” as the hard-core racers referred to themselves—had always been important to him.

Case Study 28

Case Study Case Studies Study Apparel 28

Management Consulted

JANUARY 18, 2015

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. Transportation & Travel. Summer Associates are given the opportunity to travel as they will be stationed both at client sites and in the office. Firm hires 2,000th employee.

Interviews 100

Interviews Culture Case Interview McKinsey 100

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. We refer business to each other. Thank you, Michael.

Consulting 116

Consulting Productivity Advertising Training 116

Tsavo Neal

JANUARY 25, 2018

Case studies. Partnership marketing refers to methods where you and a business with a similar target market leverage each other’s expertise and audience to create value and build trust with potential clients. Writing your own book and offering a sample chapter on your website covers the first half of this sales pipeline.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

If a client is referred to you, they’re going to check out your website first. So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” They come for the content or the service, like booking air travel.

B2B 60

B2B Marketing Consulting Advertising 60