Case Study: Should a Hotel Giant Eliminate Some Brands and Refocus?
Harvard Business
DECEMBER 13, 2017
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. In an eloquent argument for retaining all 21 brands, she referred to the Four Seasons and Regent merger. “I guess you know where we all stand anyway,” Kent said.
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