Transforming Customer Experiences: Driving Performance and Profitability in the Service Sector - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION
Harvard Business
NOVEMBER 6, 2018
For instance, one case, developed by Buell, focuses on the way IDEO uses human-centered design thinking as a systematic methodology to help create new products and services. The case explores this process through the example of Cineplanet, a leading movie cinema chain in Peru.
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