Tom Spencer

AUGUST 29, 2020

Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. pricing, distribution, media, discounts, seasonality, promotion, etc.). Case Study. Consider Product ABC from a leading retailer. Types of MMM.

Marketing 97

Marketing ROI Sales Advertising 97

Harvard Business

AUGUST 28, 2017

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey. Furthermore, early AI adopters are 3.5

Survey 41

Survey Tools Industry Automotive 41

Tsavo Neal

JUNE 26, 2020

Should you put your service/product “price” on your website, if that service/product requires first a consultation over the phone? If you’re selling a “product”, put your price on your website. So, if you’re selling products — a-fixed price, fixed-scope offer — by all means, showcase the price on your website.

Consulting 15

Consulting Productivity ROI Case Study 15

Tsavo Neal

APRIL 27, 2017

A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Case studies. Selling productized consulting. ROI calculator. As a consultant, your product is your advice. He said he did a quick Internet search for ‘ag equipment product design’ and we were in the top few results. Case Studies. You want to organize your case studies into 3 different parts.

Consulting 68

Consulting Advertising Case Interview Conference 68