Rod Burkert

MAY 1, 2019

Speaking to 1-to-many audiences like these falls between the extremes of 1-to-1 meetings and 1-to-masses social media, except it is both efficient and effective. Efficient because you could be “meeting” with anywhere from 5 to 500 people at the same time. 6 – Offer one or two case studies. Grab your toolkit?

Industry 40

Industry Efficiency Case Study Case Studies 40

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Case studies. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

Would you go and meet a prospective client wearing basketball shorts and sandles? A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Small Business B2B Call to Action Study. SOURCE: Social Talent. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

1 to 1

MAY 3, 2013

Meet the Editors. Webinars & White Papers. Webinars & White Papers. White Papers. 1to1 Case in Point. Webinars & White Papers. White Papers. 1to1 Case in Point. Meet the Editors. Weekly Digest. Infographics. Gartner | 1to1 Awards. Customer Champions.

Media 37

Media Metrics Advertising Trends 37