Rod Burkert

MAY 1, 2019

Speaking to 1-to-many audiences like these falls between the extremes of 1-to-1 meetings and 1-to-masses social media, except it is both efficient and effective. Efficient because you could be “meeting” with anywhere from 5 to 500 people at the same time. 6 – Offer one or two case studies. Download your white paper?

Industry 40

Industry Efficiency Case Study Case Studies 40

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Case studies. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Source: Small Business B2B Call to Action Study.

B2B 60

B2B Marketing Consulting Advertising 60

1 to 1

MAY 3, 2013

Webinars & White Papers. White Papers. 1to1 Case in Point. While each company ultimately provides the foundation necessary for successful and efficient customer service, both have stressed the important role customers play in their underlying strategies. Webinars & White Papers. White Papers.

Media 37

Media Metrics Advertising Trends 37