Harvard Business

AUGUST 28, 2017

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Without support from leadership, your AI transformation might not succeed.

Survey 41

Survey Tools Industry Automotive 41

Tsavo Neal

JANUARY 25, 2018

Case studies. ROI calculator. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Lead-generating website.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Thought-leadership and demonstrating expertise are how you build trust and attract new clients. Email marketing has an average ROI of 3800%. Source: The Future of Commerce.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

DECEMBER 20, 2018

Broadcast this message loud and clear from the CEO and sales leadership. Later in the sales cycle, marketing works with sales to create materials that can be customized to client objectives and case studies, instead of the generic collateral sales teams often see as low value. It’s sales management.

Sales 44

Sales Metrics How To Tools 44