article thumbnail

Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. ” It was hard not to draw an immediate comparison to Molly, who was always buttoned up and calm, but Aliyah reminded herself to keep an open mind.

article thumbnail

Are you a Loser, Struggler, Con Artist, or Winner?

The Fearless Marketer

Stories – Give testimonials or case studies of how your service has improved your clients’ condition. Show how your service works and what principles and methodologies it is based on. Comparison. And you can point to results through two things: 1. Measurement is great, but it contains no emotion. Technology.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Business a “Service” or a “Brand”?

The Fearless Marketer

And it’s hard to avoid the massive marketing of this device and comparisons it to its closest competitor, the Samsung “Galaxy S9.”. By proprietary methodologies. When you have a different and more effective way of getting results, you stand apart from all of those using older methodologies. you build a know-like-trust factor.

article thumbnail

A.T. Kearney Interview & Culture

Management Consulted

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Kearney boasts about its Fit Transformation™ methodology, designed specifically to align companies’ strategy, operating model, and people to bring lasting transformation. Firm hires 2,000th employee.