Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. “I’m sorry I’m so late,” Ed said, looking a little discombobulated. “Shall we get started?”

Case Study 45

Case Study Case Studies Study Case Interview 45

The Fearless Marketer

NOVEMBER 9, 2020

So, I believe that the baseline for marketing all professional services and programs is to be honest and to communicate the context of your claims. Stories – Give testimonials or case studies of how your service has improved your clients’ condition. Comparison. appeared first on Action Plan Marketing. Technology.

Comparison 118

Comparison Methodologies Case Study Case Studies 118

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. Sound familiar?).

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Management Consulted

JANUARY 18, 2015

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. Each company faces substantial challenges in the every evolving face of marketing due to consumer trends and industry dynamics. Firm hires 2,000th employee. Organization & Transformation.

Interviews 100

Interviews Culture Case Interview McKinsey 100