Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Aliyah liked Molly and respected her work. “No problem,” she said. “Shall we get started?”

Case Study 50

Case Study Case Studies Study Case Interview 50

The Fearless Marketer

NOVEMBER 9, 2020

You say your team building program will increase the productivity and engagement of a client’s employees, leading to a more successful company. It’s more likely true if you have actually measured increases in productivity and engagement as well as company success. Comparison. Honesty seems simple but it’s not. Technology.

Comparison 118

Comparison Methodologies Case Study Case Studies 118

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. By proprietary methodologies.

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Management Consulted

JANUARY 18, 2015

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Kearney boasts about its Fit Transformation™ methodology, designed specifically to align companies’ strategy, operating model, and people to bring lasting transformation. Consumer Products. Automotive.

Interviews 100

Interviews Culture Case Interview McKinsey 100