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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.

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How Top Salespeople Land Hard-to-Get Meetings

Harvard Business

Based on my interviews, reported response rates averaged from 60% to 80%, with some campaigns actually hitting 100%. Don’t think of assistants as gatekeepers; think of them as talent scouts, always on watch for extraordinary opportunities their executives would otherwise miss. Do You Really Need to Hold That Meeting?

Meeting 28