article thumbnail

How to Turn Intangible Concepts into Tangible Services

The Fearless Marketer

And you answer, “I’d like to buy some transportation.”. Well, yes, you want transportation, but the salesperson can’t actually sell you that, it’s only a concept. I know, this sounds stupid, nobody would try to buy ‘transportation.’. – Better cash flow. – Decreased employee turnover. That’s your job!

article thumbnail

How to Turn Intangible Concepts into Tangible Services

The Fearless Marketer

And you answer, “I’d like to buy some transportation.”. Well, yes, you want transportation, but the salesperson can’t actually sell you that, it’s only a concept. I know, this sounds stupid, nobody would try to buy ‘transportation.’. – Better cash flow. – Decreased employee turnover. That’s your job!

article thumbnail

Shockingly Bad Fiscal Health of Chicago (and the Financial Engineering Chicago Uses to Hide that Fact)

MishTalk

trillion muni market had puzzled at the true identity of Bond Girl, Hector Negroni, co-founder of New York-based investing firm Fundamental Credit Opportunities, said in a telephone interview. “ An additional $8 million in tax-exempt bond money went to pay legal fees related to the case, records show. That police brutality case?