How to Turn Intangible Concepts into Tangible Services
The Fearless Marketer
SEPTEMBER 17, 2018
And you answer, “I’d like to buy some transportation.”. Well, yes, you want transportation, but the salesperson can’t actually sell you that, it’s only a concept. I know, this sounds stupid, nobody would try to buy ‘transportation.’. – Better cash flow. – Decreased employee turnover. That’s your job!
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