How to Turn Intangible Concepts into Tangible Services
The Fearless Marketer
SEPTEMBER 17, 2018
This is the second of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. And you answer, “I’d like to buy some transportation.”. Well, yes, you want transportation, but the salesperson can’t actually sell you that, it’s only a concept. What should I Do next?
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