Case Interview Cash Flow Productivity Transportation 
The Fearless Marketer
SEPTEMBER 17, 2018
And you answer, “I’d like to buy some transportation.”. Well, yes, you want transportation, but the salesperson can’t actually sell you that, it’s only a concept. I know, this sounds stupid, nobody would try to buy ‘transportation.’. They are trying to sell intangible benefits such as: – Increased productivity.
The Fearless Marketer
SEPTEMBER 17, 2018
And you answer, “I’d like to buy some transportation.”. Well, yes, you want transportation, but the salesperson can’t actually sell you that, it’s only a concept. I know, this sounds stupid, nobody would try to buy ‘transportation.’. They are trying to sell intangible benefits such as: – Increased productivity.
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