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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

By 2025, smart workflows and seamless interactions among humans and machines will be as standard as the corporate balance sheet, and most employees will use data to optimize nearly every aspect of their work, predicts McKinsey & Company. Companies have an opportunity to truly listen to their customers and better engage.

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You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

Harvard Business

For most companies intellectual property is something that sits on their balance sheet. Or it could be indirectly, as Opower does in giving people benchmarking data on energy usage to foster conservation and efficiency. Intellectual capital. Value in a network is about what you connect, not what you make.