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5 Biggest Differences Between B2B and B2C Sales Strategies

Tom Spencer

To succeed in sales, you must know your customer. It also means being able to correctly classify your market. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. How B2C and B2B sales strategies differ.

B2C 88
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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business

Companies in multiple industries are already altering their approaches in changing urban markets. Real estate developers are integrating automation systems, sensors, and mobility options into their properties. The implications of smarter cities loom especially large for the real estate industry.

Company 30