Remove B2C Remove Culture Remove Industry Remove ROI
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

Their audience turns to them for industry insights, new product information, and recommendations. Headquarters has more resources to dedicate to developing best practices for identifying influencers, defining specific methods and goals for influencer collaborations, and tracking ROI. Think about the influential voices in your industry.

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The Social Cost of Bad Online Marketing

Harvard Business

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?