Harvard Business

MAY 4, 2016

Updating your LinkedIn profile and resume. So how can you make your resume, profile, and interview more effective? Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. VP, Marketing, Communication, and Strategy 2011 – present.

Resumes 28

Resumes Interviews Cover Letters Recruiting 28

Tsavo Neal

JANUARY 18, 2018

There is no other network with the same access to B2B decision makers. However, most independent consultants or consultants at small firms use LinkedIn very wrong — they use it as if it were a resume instead of a piece of marketing material for their business.

Consulting 60

Consulting Resumes B2B Sales 60

LSA Global

APRIL 10, 2020

We define B2B social selling as the ongoing process of leveraging digital channels to find, engage, and connect with ideal target clients. High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. 80% more productive.

Sales 36

Sales B2B Metrics Case Study 36

Management Consulted

DECEMBER 11, 2016

Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. In 1996, Simon-Kucher opened an office in Boston and began to put more of a focus on its other three practice areas: strategy, marketing, and sales. B2B Services.

Interviews 100

Interviews Culture Case Interview Automotive 100

Tsavo Neal

OCTOBER 9, 2020

Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Freelance sites are one of many marketing channels. Like any other marketing channel, there are pros and cons to using them. Exclude parts of the market.

B2B 15

B2B Intellectual Property Case Study Case Studies 15

Tsavo Neal

JULY 31, 2020

And even back then — this was 2012 — there were two piles for resumes: People with a website People that didn’t have a website. Just having the basic: this is who I am, this is a photo of me — and sometimes the website was nothing more than their resume in a website. It was that clear. And maybe 10% at most had a website.

Resumes 15

Resumes B2B ROI Talent 15

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline.

Consulting 68

Consulting Advertising Case Interview Conference 68