Harvard Business

SEPTEMBER 11, 2017

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Don’t obsess over metrics like inquiry volume or time to close tickets. What not to do. Don’t optimize for efficiency. Your goal is success.

Metrics 47

Metrics Engineering Efficiency Operations 47

Harvard Business

OCTOBER 23, 2017

Advances in linguistic analysis of text mean we can now capture clues about behavior from people’s word choice; even the use of articles and pronouns can help reveal how someone feels. Although projects have unique features, there are many similarities between process improvement, system change, M&A, and reorganization projects.

Change Management 28

Change Management Data Company Management 28

Harvard Business

AUGUST 30, 2018

Productivity (revenue divided by expense) increased by 20% year over year (far more than the 9% increase in revenue that the control group stores averaged); customer satisfaction increased by 11% (the control group saw it decrease by 4%); and sales increased by 8% (the control group saw only a 2% increase).

How To 38

How To Retail Productivity Sales 38

Harvard Business

AUGUST 1, 2017

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. Recommendations are seen as a technique to sell more online, instead of a renewable resource for relentlessly improving customer insight and their own.

Engineering 28

Engineering Company Data Enterprise 28