Business Consulting Agency

MARCH 27, 2024

Marketing consulting services help companies define measurable goals, such as increasing brand awareness, generating leads, driving sales, or improving customer retention. Consultants oversee the execution of marketing initiatives, monitor performance metrics, and make data-driven optimizations to achieve desired outcomes.

Marketing 52

Marketing ROI Metrics Efficiency 52

Rick Conlow

AUGUST 21, 2023

For example, one of our clients wanted to increase sales results with existing customers. Management set a fifteen percent goal for improvement. Performance-Based Bonuses: Companies can implement performance-based bonus programs tied to specific targets or metrics. We thought they could do more.

Training 69

Training Training Culture Leadership 69

Harvard Business

SEPTEMBER 11, 2017

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Don’t obsess over metrics like inquiry volume or time to close tickets. What not to do. Don’t optimize for efficiency. Your goal is success.

Metrics 49

Metrics Engineering Efficiency Operations 49

Harvard Business

AUGUST 30, 2018

Productivity (revenue divided by expense) increased by 20% year over year (far more than the 9% increase in revenue that the control group stores averaged); customer satisfaction increased by 11% (the control group saw it decrease by 4%); and sales increased by 8% (the control group saw only a 2% increase).

How To 40

How To Retail Productivity Operations 40

Harvard Business

OCTOBER 23, 2017

Organizations often seem obsessed by measuring fractional shifts in operational performance, capturing data on sales, inventory turns, and manufacturing efficiency. Although projects have unique features, there are many similarities between process improvement, system change, M&A, and reorganization projects.

Change Management 28

Change Management Data Company Management 28

Harvard Business

AUGUST 1, 2017

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. Recommendations are seen as a technique to sell more online, instead of a renewable resource for relentlessly improving customer insight and their own.

Engineering 28

Engineering Company Data Productivity 28