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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

Many companies are busy mapping their customer experience and tracking customer activity across physical stores, call centers, e-commerce sites, and social media, gathering mountains of data from their own surveys, customer tracking systems, loyalty programs, and third-party providers. Turning data into action.

Retail 38
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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business

Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins. From these analytics, Bluecore dynamically builds intelligent, triggered campaigns that can be run across email and social media channels, or can be used to optimize search engine marketing.

Retail 29