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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

However, our research shows that it’s much more valuable to align customer experience investments to those elements shown to drive emotional connection, thus maximizing ROI while minimizing risk.

Retail 51
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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

Bain & Company and ROI Consultancy Services (formerly PollBuzzer) recently surveyed almost 2,200 consumers in Atlanta and Washington, DC, about the prices at eight retail chains carrying groceries. The experience of a European discount apparel retailer illustrates the power of a disciplined price-perception program.

Retail 50
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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business

Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins. This holiday-themed product campaign targeted two specific audiences: 1) customers who had previously viewed the holiday-themed apparel and 2) customers with a high affinity toward the product.

Retail 29
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82