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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value. Of course, it’s necessary to provide customers with what they say is important.

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An Agenda for the Future of Global Business

Harvard Business

This action will entail making unfamiliar and uncomfortable choices, including balancing short-term returns with supporting economic and societal progress to strengthen enterprises for the long term. Related Video. These are the seven areas: 1. Shape the next wave of globalization. Essential background.