Tom Spencer

JUNE 6, 2020

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

Apparel 103

Apparel Retail Examples Productivity 103

Harvard Business

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. ” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.

Case Study 48

Case Study Case Studies Study Sales 48

Harvard Business

JUNE 26, 2017

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company.

Case Study 28

Case Study Case Studies Study Apparel 28

Business Consulting Agency

NOVEMBER 9, 2023

Strategic investments in digital marketing have emerged as a cornerstone for retail brands, presenting unparalleled opportunities for expanding market share, amplifying sales, attracting a wider customer base, and ultimately, maximizing profits. Catalyzing retail success to capture market share with expert assistance.

Retail 52

Retail Marketing Case Study Case Studies 52

Tom Spencer

NOVEMBER 30, 2019

Higher level commonalities: Now, all this talk of logic may sound a bit abstract and meaningless if you’re new to case studies. However, even at a more “practical” level, many of the specific “concrete” skills required to tackle cases will overlap across different industries. Image: Pexels.

Case Interview 78

Case Interview Interviews Consulting Case Study 78

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Learning from Big Companies. 2: Shed the Layers (vertical health).

Apparel 82

Apparel Healthcare Enterprise Chemicals 82