How Customers Perceive a Price Is as Important as the Price Itself
Harvard Business
JANUARY 3, 2017
And airlines are gearing up for a price war on trans-Atlantic routes as some low-cost carriers plan service between the U.S. Bain & Company and ROI Consultancy Services (formerly PollBuzzer) recently surveyed almost 2,200 consumers in Atlanta and Washington, DC, about the prices at eight retail chains carrying groceries.
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