Remove Airlines Remove Marketing Remove Methodologies Remove Travel
article thumbnail

Are You Accurately Measuring Your Company’s Digital Strength?

Harvard Business

Armed with a hypothesis that the stock market was undervaluing digital, we sought to create the largest known repository of digital data on U.S. A full explanation of our methodology and the rigorous process of residualization that was required of our hedge fund clients can be found here.). market but a 22% digital share of the U.S.

Metrics 28
article thumbnail

Do You Know What Your Company’s Data Is Worth?

Harvard Business

Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. Definitions for what constitutes EvD, and methodologies to calculate its value, remain in their infancy.

Data 28
article thumbnail

Why consulting?

Management Consulted

For instance, we examined predatory pricing in the airline industry and illegal product tying by Apple, Microsoft, and AT&T. market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. My group chose to examine the U.S.