Airlines Intellectual Property Metrics Operations 
Harvard Business
APRIL 20, 2016
Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Disney has reinvented the customer experience by translating what it exclusively knows about park operations into software, substantively enhancing its customer value proposition.
Tsavo Neal
JANUARY 25, 2018
Maybe you really, really don’t like writing, but you still want to create a great piece of intellectual property that “sticks.” A lead-generating website is designed to showcase your thinking (your intellectual property) in your unique voice and brand (your design) in order to attract the right type of prospects.
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