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You Don’t Have to Be a Software Company to Think Like One

Harvard Business

Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Today, Delta has industry-leading operations in metrics such as on-time arrivals, flight cancellations, and lost bags. What role could software play in that equation? For an example, look to Disney World.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Maybe you really, really don’t like writing, but you still want to create a great piece of intellectual property that “sticks.” A lead-generating website is designed to showcase your thinking (your intellectual property) in your unique voice and brand (your design) in order to attract the right type of prospects.