Airlines Intellectual Property Leadership Sales 
Harvard Business
APRIL 20, 2016
For instance, Nordstrom further enhanced its vaunted customer service by investing in a new point-of-sale system that integrated with their customer database, providing salespeople with information such as purchase histories and interests. Build an adaptive organization with the right leadership structure.
Tsavo Neal
JANUARY 25, 2018
You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. That said, writing for a trade publication is not easy.
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