Repositioning Is Not a New Business Model
Harvard Business
APRIL 12, 2016
We see positioning in the airline industry. Australia, for instance, has three main domestic airlines: Qantas, Jetstar (Qantas’s no-frills line), and Virgin, which started out as no-frills and has since chased the business-class, high-margin segment. That’s not the story in the clothing industry.
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