Johanna Rothman

JANUARY 9, 2018

Ryan Ripley interviewed me on his podcast, Agile for Humans 83 about Create Your Successful Agile Project. I didn’t stint on my opinions or on my experience with agile teams. The other opinion (based on my experience) was that of using ROI to predict which product, project, or feature a team should do first.

Agile 55

Agile ROI Productivity Sales 55

Business Consulting Agency

MARCH 11, 2024

Data Analytics and Insights: Consultants utilize advanced data analytics tools to track and analyze e-commerce metrics such as website traffic, conversion rates, cart abandonment rates, customer lifetime value (CLV), and return on investment (ROI). Leveraging consultants to gain critical digital support for any type and size business.

Consulting 52

Consulting Trends Efficiency Agile 52

Strategic Planning and Management Insights

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. For example, let's say your organization's goal is to increase revenue.

Report 98

Report Data Strategy Strategy 98

Harvard Business

MARCH 22, 2017

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. The metrics also changed. These members are 2.6

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

AUGUST 29, 2018

These products are typically not for sale, but they do go through a defined development process and provide clear business benefits. Yet it also gives you an agile way to work: you don’t waste time or dollars when there are no results, and you develop a fast-fail mentality to learn what works and what doesn’t.

Strategy 28

Strategy Strategy Strategy& Agile 28

Harvard Business

OCTOBER 3, 2018

As an example, the CEO had been discussing the importance of driving more agile decision making. We’re working on a model for the ROI of a technology dollar, versus a marketing dollar, versus a sales dollar, so we can make trade-off decisions. And they have significantly more impact.

Advertising 28

Advertising Agile Marketing Meeting 28

Kates Kesler

JUNE 11, 2014

He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies. Country P&Ls would be replaced with simpler, sales-oriented measures. a) Agility.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82