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Customer intent is a treasure trove of actionable data hiding in plain sight

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By 2025, smart workflows and seamless interactions among humans and machines will be as standard as the corporate balance sheet, and most employees will use data to optimize nearly every aspect of their work, predicts McKinsey & Company. Businesses are eager to unlock insights that can help them adapt to change and reengage customers.

Data 29
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8 Ways Machine Learning Is Improving Companies’ Work Processes

Harvard Business

Corporate investment in artificial intelligence is predicted to triple in 2017 , becoming a $100 billion market by 2025. Automating finance. This lets organizations reduce the amount of work outsourced to service centers and frees up finance staff to focus on strategic tasks. Measuring brand exposure. Smoother supply chains.

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