Harvard Business

MARCH 22, 2017

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. That takes time and resources – and it also requires bringing creative thinking to unfamiliar problems. These members are 2.6 The results?

Marketing 41

Marketing Agile Fashion Sales 41

Harvard Business

OCTOBER 3, 2018

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. And the sales team — well, they mostly hated it. The result?

Sales 37

Sales Metrics How To Tools 37

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Source: Hinge Research 2017 High Growth Study. Be the one to help them by providing said resources. An unresponsive website is useless in 2017. Speaking Engagements.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Resources page. ROI calculator. –Cal Friesen, Thought Leadership Resources. Further Reading: Why you need to get your firm’s ideas into trade publications (Thought Leadership Resources). McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 .

Consulting 68

Consulting Advertising Case Interview Conference 68