Harvard Business

DECEMBER 4, 2018

Surveys show that companies that optimize internal communication improve efficiency, compliance, and customer satisfaction, and have reduced risk and turnover. Research by Staffbase shows that a mobile employee app dramatically improves internal communication, and it identified four areas where companies can see concrete ROI.

Operations 28

Operations Research ROI Survey 28

Harvard Business

OCTOBER 3, 2018

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. And they have significantly more impact.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. Managers provide coaching to improve, not reporting to inspect.

Sales 41

Sales Metrics How To Tools 41

Tsavo Neal

APRIL 27, 2017

81% of management consulting firms list attracting & developing new business as their #1 challenge. Source: Hinge Research 2017 High Growth Study. Blogging and content marketing is one of the most efficient ways for consultants to generate more leads. An unresponsive website is useless in 2017. Speaking Engagements.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

ROI calculator. McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . This is an efficient way to re-purpose your content and create more value out of what you’ve already produced. ROI Calculator. Following up with a “Hello” page. Facebook ads.

Consulting 68

Consulting Advertising Case Interview Conference 68