How Avaya Turned Around Its Customer Ratings
Harvard Business
OCTOBER 25, 2016
In 2011 Avaya had a major likability problem, and the according market performance you would expect. Avaya’s 2011 Net Promoter Score (NPS) was in the 20s (on a scale of -100 to +100), suggesting that it would have a hard time keeping the customers it had, let alone grow on word of mouth. The risk had been managed well.
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