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How Avaya Turned Around Its Customer Ratings

Harvard Business

In 2011 Avaya had a major likability problem, and the according market performance you would expect. Avaya’s 2011 Net Promoter Score (NPS) was in the 20s (on a scale of -100 to +100), suggesting that it would have a hard time keeping the customers it had, let alone grow on word of mouth.

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Use Design Thinking to Build Commitment to a New Idea

Harvard Business

John Shuttleworth, a member of BTFG’s Executive Management Team, is responsible for Platforms and Investments. The company, Australia’s largest wealth platform provider, is the wealth management arm of the Westpac Group (Australia’s second largest bank in terms of market capitalization). Designing the Intervention.

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