Use Design Thinking to Build Commitment to a New Idea
Harvard Business
JANUARY 3, 2017
Our training and experience tell us logically that ideas without data can’t reach our standard of proof, and proof is the prompt for emotional comfort. We are biased, then, against new ideas – based on the way we have been trained to see the world. No wonder so many new ideas are dismissed out of hand.
35 
Let's personalize your content