Management Consulted

DECEMBER 26, 2016

Uber is a San Francisco-based start-up that has been turning heads since its launch in 2009, “bringing people and their cities closer.” Uber was founded in 2009 by Travis Kalanick and Garrett Camp, and the accompanying Uber app was launched the next year in June. ———– History & Culture.

Culture 100

Culture Case Interview Interviews Transportation 100

Harvard Business

APRIL 6, 2016

Since Uber was founded, in 2009, its workforce has continued to grow exponentially: 400,000 drivers are considered “ active ” on the Uber platform today, and 1.1 Uber’s three main performance metrics are the driver’s rating, how many rides the driver accepts, and how many times they cancel a ride.

Management 28

Management System Software Tools 28

Harvard Business

FEBRUARY 24, 2017

Great stories are credible, simple, consistent, and use both financial and nonfinancial metrics to link a long-term vision and firm values with a distinctive business strategy and focused operational priorities. They operated with a both/and mindset, seeking to deliver on immediate goals in a way that also built a sustainable future.

Metrics 28

Metrics Study Financial Operations 28

Harvard Business

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. An advertising-based model.

Media 30

Media Advertising Metrics Productivity 30